The all new Pottermore rolled out today! It's striking (but looks like every other website today) and is rather easy to navigate. The site appears to be geared toward die-hard HP fans with loads of additions (canon) and organized collections from all seven books (for example Pearls of Wisdom from Professor Dumbledore). I'll admit, I miss features of the "old" Pottermore, like the sorting hat and HP moments. The beautiful artwork from the "old" Pottermore has transferred to the new one (nice touch). According to J.K. Rowling's message, such features will be added in the future.
The best improvement to the website, however, is the logo transformation - if we can call it that. There were all kinds of kerning issues with the old logo (below; left). Do you see where the "o" and "r" almost meet? Yeah, that's too close for comfort. The new one (below; right) features J.K. Rowling's own handwriting - with much help from a graphic designer. I'm digging it.
Overall at first glance, it looks like the new Pottermore will be a success. Dang, Rowling is still making that money - genius woman, she is (my best Yoda impression).